Hoolens | Product Video

3D accesories design Ecommerce Fashion glasses motion product Render Sunglasses

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Concept

The goal of the project is to create awareness and image of the French glasses startup.
The task was to emphasize the model range of glasses, flexible frame, application and versatility.

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Product

A product that I fell in love with at first sight and hundreds of thousands of the same people felt the same after watching our video.
A line of glasses, with modern bending metal lenses and a huge selection of colors and interchangeable clips.

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Pre-production

This time, as always, I conducted an in-depth analysis of the product, target audience and competitors, so that advertising was not just a beautiful set of slides, but an effective promotion tool.

In our case, these were people who appreciate style, convenience and practicality in their image.

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Style Frame

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Mood board and research

We have reviewed all the references that, in our opinion, can be useful in the work.

We showed different options to the target audience and asked their thoughts and feelings.
We prescribed voice acting based on the doubts of buyers and on the criteria of their choice.

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Models

We got a very bad 3D model and we had to create some details, materials, textures and so on from scratch. But our labors have brought results.

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Animatic & Final

Animation, which should look smooth, but constantly keep the viewer's attention, is a very difficult job. It is important that your sense of the rhythm of the video is at a high level, otherwise the viewer may lose interest in the video and turn it off.

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